NOOK® by Barnes and Noble launched the Samsung Galaxy Tab 4 to enhance tech credibility and consumer perception.
They engaged CLS to create a digital and traditional media strategy that would drive awareness and build a lasting customer database.
CLS developed an integrated approach to maximize reach and engagement, creating a dialogue between NOOK and their fans during the product launch and beyond.
Our team’s coordinated media efforts included digital, social, radio and out-of-home, which drove brand familiarity and shaped targeting opportunities.
September 15, 2015