CLS | American Express®
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American Express®

How does a top financial brand expand their product portfolio and not confuse customers?

CLS leveraged the existing American Express Serve® prestige, while expanding the brand palette and differentiating each product with feature-based messaging.

The agency served as a strategic and creative partner for the digital re-launch, implementing an integrated approach of digital media, email and cross-sell marketing.


September 24, 2014