After a brief (half a day, to be precise) career in finance, Sal realized he was better suited for an atmosphere where he was surrounded by creative minds. Starting in advertising at a time when the industry was evolving rapidly from traditional to digital afforded Sal the opportunity to learn and grow in tandem with Fortune 100 brands. He credits this experience as the driving force behind his long-standing and close client relationships. Implementing “integrated solutions” before it was a buzzword allowed Sal to become a pioneer in the industry.
Sal’s expertise runs across several categories including automotive, finance, packaged goods and entertainment; having worked with clients such as American Express, Eggland’s Best and Universal Studios. His strategic and creative work has been recognized with several industry awards throughout the course of his 18 year career.
He lives in Bergen County, NJ with his wife and two kids, where he juggles coaching duties with his passion for gardening and music.