Mondaine watch company is a household name in Europe, but is relatively unknown in the U.S.
The agency was engaged to help launch the Mondaine Helvetica Smart, amidst a crowded marketplace and highly active resellers.
CLS developed a search, social, and display campaign founded upon brand authenticity. The result was an immediate, positive impact for the brand which translated to an ROI of almost 300%.
September 24, 2014