What do you do when your biggest competition is also your partner?
Chantecaille wanted to pursue a voice in the digital marketplace, against big department stores with even bigger budgets. CLS recommended an aggressive test-and-learn strategy to maximize the luxury cosmetic brand’s limited budget.
The digital campaign focused on flexibility, active monitoring, and constant optimization. The agency amplified this approach with digital creative seamlessly aligned with the Chantecaille brand.
September 24, 2014